lingoss
Active member
http://www.celebritycruises.com/
Celebrity Cruises Evolves Website, Launches 'Starring You Network'
MIAMI, Nov. 25
Known for bringing its promise to put guests at the center of
attention to life, Celebrity Cruises is bringing its service-oriented
style to its website, www.celebritycruises.com . This week, Celebrity
launched the first phase of its retooled site; enhancements include a
richer homepage experience and the "Starring You Network," a series of
web episodes that directly link users to various actions on the site.
"Just as we've redefined the Celebrity Cruises brand with the recent
launch of our new Solstice class of ships, our hope is that the new
and distinct style of our revitalized website will redefine the
premium cruise category in the virtual world," said Wayne Wielgus,
Senior Vice President of Marketing for Celebrity Cruises. "We offer
our guests outstanding service while sailing on our ships, and to
mirror that online, we've given our site a new face by delivering a
site that has been designed with our guests in mind, in design,
navigation and breathtaking visuals."
The new homepage design features a nontraditional layout that lacks
the standard panes that line the edges of most sites. Instead, a
seamlessly panoramic approach to the homepage design creates the sense
of a wide, boundless vista, much like the expansiveness one
experiences while gazing at the sky from the deck of a ship at sea.
The design also features a new footer section that makes it faster for
users to manage their existing reservation, learn more about
Celebrity's ships and destinations, and find important news and
announcements.
The site's relaunch includes the introduction of the "Starring You
Network," which will feature stories about Celebrity's guests'
experiences while onboard its ships. The Starring You Network will
appear in a screen area near the top of the homepage. The stories,
which will illustrate all the ways that Celebrity delivers "Star
Treatment" to guests, are aimed at converting users' emotional
responses into immediate action, such as booking a cruise. The
programming in this "network" is filmed in television broadcast
quality and is visually stunning, often featuring destinations that
Celebrity visits, but also reflective of Celebrity's signature service
with style.
"The changes to our homepage will help to position our site as a
cruise programming channel where guests and potential guests will see
our cruises in a way that has not been done before on a cruise line's
website," Wielgus said. "We are breaking down traditional visual
barriers, all with the intention of bringing the Celebrity experience
to life in a uniquely compelling way."
Celebrity Cruises Evolves Website, Launches 'Starring You Network'
MIAMI, Nov. 25
Known for bringing its promise to put guests at the center of
attention to life, Celebrity Cruises is bringing its service-oriented
style to its website, www.celebritycruises.com . This week, Celebrity
launched the first phase of its retooled site; enhancements include a
richer homepage experience and the "Starring You Network," a series of
web episodes that directly link users to various actions on the site.
"Just as we've redefined the Celebrity Cruises brand with the recent
launch of our new Solstice class of ships, our hope is that the new
and distinct style of our revitalized website will redefine the
premium cruise category in the virtual world," said Wayne Wielgus,
Senior Vice President of Marketing for Celebrity Cruises. "We offer
our guests outstanding service while sailing on our ships, and to
mirror that online, we've given our site a new face by delivering a
site that has been designed with our guests in mind, in design,
navigation and breathtaking visuals."
The new homepage design features a nontraditional layout that lacks
the standard panes that line the edges of most sites. Instead, a
seamlessly panoramic approach to the homepage design creates the sense
of a wide, boundless vista, much like the expansiveness one
experiences while gazing at the sky from the deck of a ship at sea.
The design also features a new footer section that makes it faster for
users to manage their existing reservation, learn more about
Celebrity's ships and destinations, and find important news and
announcements.
The site's relaunch includes the introduction of the "Starring You
Network," which will feature stories about Celebrity's guests'
experiences while onboard its ships. The Starring You Network will
appear in a screen area near the top of the homepage. The stories,
which will illustrate all the ways that Celebrity delivers "Star
Treatment" to guests, are aimed at converting users' emotional
responses into immediate action, such as booking a cruise. The
programming in this "network" is filmed in television broadcast
quality and is visually stunning, often featuring destinations that
Celebrity visits, but also reflective of Celebrity's signature service
with style.
"The changes to our homepage will help to position our site as a
cruise programming channel where guests and potential guests will see
our cruises in a way that has not been done before on a cruise line's
website," Wielgus said. "We are breaking down traditional visual
barriers, all with the intention of bringing the Celebrity experience
to life in a uniquely compelling way."
